Pommer: “Great opportunity to bring racing to many sports fans”
Race day broadcasts in the future primarily as studio productions
Before the Derby weekend in Hamburg, Deutscher Galopp set important course for the media future of racing.
On the one hand, Deutscher Galopp and Wettstar have agreed a partnership with the TV channel SPORT1. From the upcoming Derby Saturday, 11 July, sports fans will be offered a full two hours of live coverage of the race events on ten dates. Jan Pommer is enthusiastic: “We are happy and proud to have won Sport1 a very good partner for the broadcast of ten race days on free TV. We see this as a great opportunity to bring our fascinating and fast sport closer to the many sports fans.”
Riko Luiking, Managing Director of Wettstar, said: “We are happy to support the partnership and will use the broadcasts to address new horse weather.”
Dr. Matthias Kirschenhofer, CEO of Sport1 Medien AG and Managing Director of Sport1 GmbH and Magic Sports Media GmbH: “For all equestrian fans in Germany, gallop racing on SPORT1 gets the big media stage. The race days will be staged with extensive live coverage on free TV – and we will also provide users with up-to-date and detailed information on our digital and social media platforms. Our partnership is completed by the cooperation between our marketer MAGIC SPORTS MEDIA and Wettstar, which includes the attention-grabbing integration in our advertising environments.”
The overview of the exact stations can be found here.
On the other hand, the basic coverage will be modified from the race days from next week. In addition to the live coverage of the races on site, the editorial reports are primarily from a studio. This production enables dense reporting at a reasonable expense. The very high-quality production, which has been very high since the resumption of racing in Corona times to attract new fans and media partners as well as to inform the owners excluded from the events, is thus adjusted to a still attractive level. Particularly important events, such as the weekends in Baden-Baden or the “Price of Diana”, will continue to be produced at the very high previous standard.
Jan Pommer, Managing Director of Deutscher Galopp e.V., explains: “We are sure that with this graduated model, we can now act precisely and cost-consciously in the long term. We present our best race days at the top level, which is highly valued by more and more people. All further days of the race will continue to be very handsome, expert and emotional lynotated up close.” All races can still be watched free of charge and live on deutscher-galopp.de and the social media channels of Deutscher Galopp.
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